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Company Taglines and What They Actually Mean, Part II
The sequel you didn’t ask for
VRBO
Tagline: “Where Families Travel Better Together.”
Reality: “We help you pay more for your lodging than if you’d just booked a hotel, and you’re definitely going to need a vacation after this vacation”
M&Ms
Tagline: “Melts In Your Mouth, Not In Your Hand.”
Reality: “Our candy is so full of chemicals it won’t ever melt in your hand.”
Allstate
Tagline: “You’re in Good Hands With Allstate.”
Reality: “We’re good at making promises we can’t keep.”
Verizon
Tagline: “5G Built Right.”
Reality: “We’ll build it right into our overpriced bills—but don’t expect actual 5G coverage in your area.”
The New York Times
Tagline: “All the News That’s Fit to Print.”
Reality: “We’ll decide what news is fit for you to read—and we’ll make sure to tell it to you with our own biases.”
General Electric
Tagline: “Imagination at Work.”
